How Fragrance Creates Emotional Connections and Long-Term Customer Engagement
Imagine stepping into a store and being greeted by a pleasant, familiar scent. Instantly, a sense of comfort and familiarity washes over you, making you feel more connected to the brand. This is the magic of scent marketing — a powerful yet often overlooked strategy that enhances brand perception, influences customer behavior, and fosters brand loyalty.
https://medium.com/@ecoscent73..../7-powerful-ways-sce
