Benefits of Using Geofencing Technology in Mobile Apps for Location-Based Marketing
Have you ever received a message from the brand you’re passing by? Yes, we’ve all been there. It’s an excellent example of location-based marketing through customized mobile apps.
Many businesses have long struggled to reach the correct target with a marketing message at the right moment. Thanks to smartphones, we have a new technology that boosts location-based marketing for both large and small businesses- geofencing marketing.