Strategic Management

The mankind has been looking for the new sources of energy for a long time. It is a well-known fact that the most popular fuels are coal, gas, and oil.

The article was written by the cheap proofreading service The mankind has been looking for the new sources of energy for a long time. It is a well-known fact that the most popular fuels are coal, gas, and oil. They are considered to be the standard sources of energy. The main drawback of all of them is their inability to renew, and those negative consequences that they produce on our nature that disturb the Greenpeace members.

The Siemens Company is considered to be one of the pace-makers in the popularization of alternative sources of energy. Their target has been remaining solar and wind power, as perspective sources of energy. The company has been investigating most of the “green” plants, and developing different kinds of alternative technologies, such as gas and steam turbines, thermal waste recycling, electric power grids, high-efficiency power transmission technology, and other technological know-hows of the future (Rothaermel 2013). Nevertheless, the burning issue of the Siemens Company is their choice of future resources. It is a doubtful choice to stake on only alternative sources of energy. The revenues of the company may suffer considerably.

Sun, wind, and hydropower are the main sources of energy popular at the modern market. Most companies may win, if they choose to stick to this way of producing energy. However, to be the first one in the industry presupposes to take a great risk. Siemens is the company, which has never been afraid of competition. Indeed, a company’s revenue mostly depends on the ability to stand against competition. Being competitive includes readiness for the new changes and flexibility. It is impossible to predict the future development of Siemens for 100%, but there is no doubt that the professional team of the company chooses the most prospective way of development, but not the easiest one. As far as they have already started developing alternative sources of energy many years ago, they are expected to continue doing it.

Alternative sources of energy have a strong asset of renewability. It is the main reason for most the companies to invest money particularly in these energy sources. Nevertheless, there are some drawbacks. One of them is the cost of special technology. Even if these alternative sources of energy become more approachable in the nearest future, there will be still one and the same disadvantage that is their dependence on location. It is quite difficult to get so much energy as companies need at once. The quantity of energy depends on weather conditions and location (Rothaermel 2013). Thus, the main question is how aggressive the company may be in pursuing new energy technologies. They need to find and to buy the most suitable grounds for getting green energy. It seems to be not a simple task and sometimes they have to sacrifice forests and the whole settlements in order to have a suitable place for accumulating solar or wind energy. The extermination of forests means the distinction of many species of animals, and destruction of settlements presupposes for many people deprivation of their houses (Rothaermel 2013). Nevertheless, business is business, and Siemens will not stop achieving its targets. Although they have been trying to use alternative sources of energy to save our nature, there will be much more other sacrifices.

Nevertheless, there is no doubt that the Siemens Company is going to capture world customers having chosen the “green” policy. According to an investment manager, Jutta Rosenbaum, “Siemens is reaping the rewards from its restructuring but also from its prescient strategy. Siemens is very well positioned to achieve above-average growth” (Silverstein 2011). Being green is not a simple task, but being the first means to be the most popular. So, most world experts are looking forward to the future development of this competitive company. Who knows whether the Siemens Company makes a fortune on alternative sources of energy or will have a collapse of its revenues.

Reference List

Rothaermel, F 2013, Siemens Energy: How to Engineer a Green Future?, Strategic

Management, McGraw-Hill Companies, Inc., Avenue of the Americas, New York, pp. 281-302.

Silverstein, B 2011, Siemens in the Green, viewed 13 September 2013,



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