25 Press Release Writing Tips Your Event Will Be Appreciated
If you're hosting an event and want your press release format to get noticed, then congratulations! You've come to the right place. Here are 25 tips for writing a press release that will be thankful for:
Start with a great headline that's also SEO friendly.
The headline is the most important part of a press release. It's not just about making your company look good, it's also about getting people who read the news to click on your link and potentially come to your event.
The rule of thumb for writing SEO-friendly headlines is simple: keep them short and sweet; long titles don't tend to perform as well in search results. In fact, according to Google's algorithm update from 2018, shorter headlines are actually better than longer ones when it comes time for someone searching online (or reading an email) at a later date—that's why you should consider removing any extraneous words or phrases from your title if possible!
Write a succinct summary of your press release.
Your press release sample should be short and to the point. The main points of your event should be included, with a link to the full text of the announcement. You can also include contact information for event organizers and quotes from them about what makes their event special.
Add basic details about the event and a few quotes from the organizer.
The next thing you should do is add some basic details about the event. This will help people who are not familiar with it get a better understanding of what's going on. You can include:
The name of your organization or business, as well as any other relevant information about it (like contact details, website URL).
A few quotes from speakers at past events that were held by this group/organization. This gives readers an idea of how interesting and informative these speakers are! If possible, try to get someone who has attended these events before so they can give their opinion on whether or not they enjoyed them—in short: "Did everything go well?"
Make sure to include time, date, and location.
Make sure to include time, date, and location.
Time: The press release should be sent on the day of the event (or at least close enough). If you are sending out an announcement about your next conference or workshop, this can be done immediately after the event ends. If you are announcing a one-time event—like launching a new product line—it may be appropriate to wait until after it's been launched before publishing your press release. It's also fine if you don't have any other details about when exactly it will happen; just let readers know that there will be new information coming soon!
Date: When does everything take place? What days does it run for? This helps readers understand how long their interest lasts and makes them more likely to attend in person rather than online only because they don't want something "live" happening anywhere else besides where they're sitting right now :)
Include a link to more information about the event.
Link to a website with more information. If you’re hosting an event, chances are there will be some kind of website where attendees can find out more about what the event is all about and how to get involved. This is definitely something that needs to be included in your news release example!
Link to social media accounts for the event organizers (or even just their blogs). Social media platforms are great for posting pictures, videos, or other materials related to your field of expertise—and these days it seems like every single person has their own personal website or blog where they share content on a regular basis! So make sure you include links so readers can follow along via Twitter or Facebook if they want; maybe even post one link per platform just so people know which place they should go next if they want more info before deciding whether or not attending will be worth their time/effort?
Mention who else is involved in the event.
If you're hosting an event, it's important to mention who else is involved in the event. This can help build buzz around your event and also give others who may want to attend more information about what they're getting into. For example, if you're hosting a conference or trade show, mention that there will be speakers from other companies that are already involved with the industry or community as well. This helps build credibility for both yourself and them because they'll now have seen firsthand how much work was put into putting together such an impressive lineup of speakers and attendees! This also builds community around your event by showing people who might not otherwise know each other that they share common interests/purposes/goals; this makes attending even more worthwhile than just being invited because everyone knows each other!
Don't forget to include photos of last year's event!
Don't forget to include photos of last year's event! Photos are a great way to show off your past events and get people excited for the next one. If you've been an organizer for a while, then it's likely that you have some great photos from previous years that can be used as inspiration for this year's news release example (and also be used on social media).
When writing your press release, think about what kind of images best represent your brand and how they will appeal to potential customers and journalists alike. Some common things include:
People having fun at previous events - this shows that there's something fun happening at your company or organization;
The venue where these events took place - showing off what makes it special;
Last year's event organizer standing beside him/herself holding up his/her phone with various picturesque shots taken during said event (these are especially effective if they're in-focus);
Don't forget links to social media accounts for the organizers and/or event itself.
Linking to social media accounts is a great way to promote your event. You can use links in the press release, but it's also helpful if you include them on your website. This will help drive traffic to your site and build a community around it as well.
Make sure your press release is formatted professionally.
Make sure your media release example is formatted professionally.
Use a standard format for your press release.
Use a standard font and size.
Bold and italics to highlight important information in the story, or use bolding or italicizing as an attention-grabber at the beginning of each paragraph (not just on every single sentence). This can be especially effective if you're writing about something very new in technology—you'll want people reading closely! It might also help if you have some technical terms in there too; this way, even though they might not understand everything from context alone (or even from reading other articles), they will know exactly what's going on when someone else explains it later on down the line!
Proofread your press release and make sure it sounds like something you would want to read yourself.
Proofread your sample press release template and make sure it sounds like something you would want to read yourself.
Grammar and spelling errors: There are no excuses for mistakes here! Check for grammar and spelling errors in the text, as well as consistency between paragraphs. If a sentence ends with an error, then it needs to be fixed immediately before sending out the final version of your press release. This can be done by using Microsoft Word's spell checker function or another similar tool such as Grammarly which offers free subscription plans with unlimited use per month (you'll get access automatically when signing up).
Formatting errors: Most websites will have an option where they allow visitors to download their content in different formats including .docx (which is most commonly used) but also .pdfs if needed depending on what type of device/computer setup you have accessing them online at any given time - so make sure everything matches up nicely here too!
Before releasing it, see if there are any big events coming up that are likely to take away from the eyes on this one.
As you're preparing your press release example for new product, you may notice that there are other events going on that could steal the attention away from yours. Before releasing it, see if there are any big events coming up that are likely to take away from the eyes on this one.
If so, try looking into getting a guest appearance at them instead of having your own event—it's much easier for people to go to another event than it is for them to attend yours (at least until they've been burned once or twice by some bad press). You'll also want make sure that whatever venue or organization hosts these events is within driving distance of where most people live; otherwise they'll never know about your new product!
Consider paying to have it distributed further and faster.
There are a lot of ways to get your press release distributed further and faster. The cost of distributing a press release example for new product can vary widely, but most companies pay between $100 and $500 per month for their own distribution channels. If your company is willing to spend more money on getting its message out there, you could also consider paying an outside service like PressFriendly or PRWeb (both charge around $200 per month).
These companies will distribute copies of your release at no cost to you or even as part of their standard package—but what do these services give back? Some firms offer additional benefits like social media sharing and tracking metrics that help them track how many people have seen the content. Others provide free access for journalists who need access quickly; some even let them use real names instead of anonymous ones when contacting sources about an article about them!
Each option has its pros and cons:
Press releases are a useful way to promote an upcoming event, but they can be tricky to put together.
Press releases are a useful way to promote an upcoming event, but they can be tricky to put together. If you're not sure how to write them, here are some tips for getting started:
Be professional in tone and style. A press release is not the place for self-promotion or humor; it should be short and focused on what makes your event unique and exciting rather than just about yourself.
Write with care for the reader's benefit—not yours! Your goal with this document isn't necessarily to impress anyone (although it might help), but rather give them enough information so that they'll know why they should attend this particular show or conference/event/etc., which will hopefully encourage them enough so as not only attend but also share their experience with others who might also enjoy seeing it as well!
Conclusion
We hope these tips will help you to put together a successful event press release template that will be read by thousands of people. The best part? Your event will be grateful for your efforts!
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